Independent investment research
Venture Growth Intelligence
Choice: leading diligence candidate
Restaurant vertical software. Illustrative underwriting; not company financials.
ADVANCE TO PRIVATE DILIGENCE.
DO NOT RECOMMEND INVESTMENT ON PUBLIC DATA.
Choice has meaningful reported commercial scale, but subscription ARR, retention, profitability, transaction economics, capital structure and entry pricing are unverified. Merchant GMV is not Choice revenue. At the hypothetical $35m entry the modeled base case is below the illustrative hurdle.
Open the Choice underwriting modelChoice research profileSeparate investment case
Medida AI: preliminary investment screen
Preliminary research and source-constrained illustrative modeling; NOT a company-verified IC recommendation. Every forward figure is an illustrative analyst assumption; none is company guidance. Medida is a WATCH case, separate from Choice; the two are never combined.
Primary thesis
Hypothesis requiring diligence, not a finding
A potentially attractive Israeli-founded, U.S.-oriented vertical workflow company, worth a first diligence conversation but not a financing decision.
- Smartphone-based measurement could replace selected renovation site visits with remotely generated measurements and three-dimensional visualizations.E04E05Screen PDF §02
- The value proposition is measurable: fewer field visits, shorter cycle time, less installation rework and potentially better conversion.Screen PDF §02
- A December 2025 report cited a $4m seed financing and a $3m annualized revenue rate; the website claims 50+ remodeling companies. These are press reports and marketing claims, not verified metrics.E04E05E06Screen PDF Decision summary
Critical diligence gaps (P0 gates)
None of these has been satisfied with evidence
- Revenue classification UNVERIFIEDIf absent: Cannot claim ARR; revalue as transaction revenue
- 2026 current trading UNVERIFIEDIf absent: Do not underwrite entry on stale 2025 run-rate
- Measurement accuracy COMPANY CLAIM ONLYIf absent: Fundamental product risk, potential rework liability
- Customer / logo quality COMPANY CLAIM ONLYIf absent: Reported '50+' may overstate monetized demand
- Gross margin and unit costs UNVERIFIEDIf absent: No SaaS multiple without software-grade margin
Key public evidence
Public statements and self-reported claims, classified by reliability
- Medida raised $4m seed funding E04Press-reported information
Caveat: Reported raise, no verified capitalization or date reconciliations
- $3m annualized revenue rate, 35 US states E05Press-reported information
Caveat: Article headline says ARR; body describes annual revenue rate
- Company marketing claim
Read carefully
The “50+ remodelers” statement is a company website claim and is not necessarily 50+ current paying customers. The Dec 2025 figure is an annualized revenue rate; there is no independently validated recurring ARR for Medida.Modeled entry structure
Illustrative: no evidence this price or structure is available.
Bear / base / bull returns
Annual revenue basis (not ARR). Gross, pre-fee, 2026-2033.
| Scenario | 2033 revenue | Exit multiple | Enterprise value | Equity proceeds | Total invested | MOIC | Gross IRR | vs 25% hurdle |
|---|---|---|---|---|---|---|---|---|
| Bear | $9.66m | 2.0x | $19.32m | $3.16m | $8.33m | 0.38x | (15.9%) | ✗ Below hurdle |
| Base | $31.35m | 5.0x | $156.75m | $25.60m | $8.33m | 3.07x | 20.6% | ✗ Below hurdle |
| Bull | $107.24m | 8.0x | $857.88m | $140.12m | $8.33m | 16.81x | 57.4% | ✓ Clears hurdle |
Base-case maximum entry pre-money that still clears the hurdle: $16.97m vs modeled $25.00m entry.
Revenue by scenario
Annual revenue forecast, USD m
Valuation sensitivity
Base case, 2033 exit. Rows: exit revenue multiple. Columns: entry pre-money ($m). ✓ = gross IRR at or above the 25% hurdle.
| Exit multiple ↓ / Pre-money → | $15m | $20m | $25m | $30m | $35m |
|---|---|---|---|---|---|
| 3.0x | 2.30x | 2.05x | 1.84x | 1.68x | 1.54x |
| 4.0x | 3.07x | 2.73x | 2.46x | 2.23x | 2.05x |
| 5.0x | 3.84x | 3.41x | 3.07x | 2.79x | 2.56x |
| 6.0x | 4.61x | 4.10x | 3.69x | 3.35x | 3.07x |
| 7.0x | 5.38x | 4.78x | 4.30x | 3.91x | 3.58x |
Memo and financial model
Original research files, byte-for-byte