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Analysis date: November 1, 2026

← Deal pipeline

P1 · research first

Reeco

Hospitality procure-to-pay software. Israeli hospitality procure-to-pay business.

Profile

Sector
Hospitality procure-to-pay software
Geography
Israel / United States
Reported financing
$15M Series A reported January 2025; cumulative funding totals differ across subsequent sources

Funding raised is not ARR or valuation.

Funding stage
Series A
Public traction evidence
2026 press reporting describes deployments at 1,000+ hotel properties; this is not paying-customer count
Revenue disclosure status
Not publicly verified
2026 revenue
Not publicly verified
Research priority
P1 Order of further research; analyst judgment from the research package, not a recommendation.
Investment readiness
Investability unconfirmed. Not yet underwritten
Core diligence concern
Confirm active paying entities vs properties, take rates, software/transaction mix, and latest financing
Mandate-fit hypothesis (analyst judgment, unverified)
Vertical software serving U.S. hotel operators with Israeli founders
No forecast or underwriting has been built for Reeco: public revenue and valuation data are not in the research package. The Medida forecast and its MOIC/IRR do not apply to Reeco.

Missing information

  • Revenue
  • Valuation
  • Reconciled financing chronology ($15m Series A vs later $30m total)

Sourcing research collection

25-company desk screen. Each source supports only the stated funding, description and traction.

Original evidence records

Preserved from the original research file